Qatar bans beer sales at World Cup stadiums two days before start of tournament; FIFA responds
Less than a week ago, World Cup organizers had to tell major FIFA sponsor Budweiser that their alcohol tents needed to be moved to less visible areas. On Thursday, just three days before the games begin in Qatar, The Times reported that beer will “likely” be banned from all eight stadiums at the request of the Qatari royal family.
Just a day later on Friday morning, FIFA released a statement confirming the Times report.
“Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations, and licensed venues, removing the sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters,” FIFA’s statement read. “There is no impact on the sale of Bud Zero which will remain available at all of Qatar’s World Cup stadiums.”
This is quite a late decision to make before action kicks off in Qatar on Nov. 20. Notably, before the 2014 World Cup in Brazil, FIFA demanded that the country change their laws to allow the sale of beer in stadiums. Then-president Dilma Rousseff signed a bill to allow that sale, along with other new rules for the World Cup.
Please check the opt-in box to acknowledge that you would like to subscribe.
Thanks for signing up!
Keep an eye on your inbox.
There was an error processing your subscription.
Prior to that, the sale of beer at soccer matches in Brazil was illegal since 2003 to prevent violence at matches.
Alcohol is not technically banned in Qatar, but it is very tightly regulated. If Budweiser can’t have any visibility during games, FIFA could be breaching their multimillion dollar contract with Budweiser — a company that has had a relationship with FIFA since 1985.
Craving more World Cup coverage? Listen below and follow House of Champions, a daily CBS Sports soccer podcast, bringing you top-notch analysis, commentary, picks and more during the big games in Qatar.
Before the latest restrictions, beer was expected to be sold at stadiums at around $14 each, and there was going to be a limit of four drinks per order to try to limit binge drinking, as previously reported by The Guardian. Qatar has a zero tolerance policy for drinking in public and being drunk in public.
There are five fan zones throughout Qatar that include performances, food, alcohol and other entertainment. Entry into the zones is free and matches will also be streamed on giant screens at each of the zones. If fans appear to be too intoxicated they will be sent to separate zones to sober up, although it’s unknown how that will work at this time.
Inside the stadium, beer will only be available inside hospitality boxes, where other types of alcohol such as wine and spirits will also be served to those who can afford it, according to Bloomberg.
The 2022 FIFA World Cup is set to begin on Nov. 20 and run until Dec. 18. For a full schedule, click here.